This whitepaper from MarketPath and MarketVolt focuses on the benefits of combining direct mail and email. Implementing this powerful combination in your marketing effort yields more respones and higher return than either method used independently.
This whitepaper explores the benefits of Integrated Direct Marketing Campaigns and some of the reasons why combining multiple marketing channels is more effective than traditional single-channel marketing.
This special report highlights some of the many mistakes that business can make when desgning and implementing marketing campaigns.
This report from our partner, Mindfire, takes a deep look at hundreds of cross-media marketing campaigns and analyzes the results and response rates across key niche industires. It also spotlights several successful integrated campaigns.