BIG changes at MarketPath! WHY SHOULD YOU CARE?

Over the past few years, MarketPath has focused on creating marketing campaigns that combined direct mail, email and the web to help businesses generate leads. During that time, we have worked with some awesome people, produced some fantastic results and learned a lot about what businesses want from a marketing provider.

Our vision has always been to help businesses grow and offer the marketing services that will give you the best Return-On-Investment (ROI). With that in mind, we are making some BIG changes at MarketPath and will now be focusing on helping you use Inbound Marketing to grow your business.

Inbound Marketing, in a nutshell, is the ongoing process of using your website to attract visitors, convert those visitors into leads and nurture the leads until they are sales ready. We will be using methods such as blogging, search engine optimization, social media and email marketing to systematically increase the traffic, leads and sales your business generates online. We will be building websites that are focused on increasing your online marketing performance and generating measurable revenue.

Wouldn't it be nice if instead of having to go out and find new customers, they found you? That's what Inbound Marketing is all about.

Why should you care?

Over the next several months, we will be pumping out lots of great content that will help you learn how to use Inbound Marketing to grow your business. Pay attention... if there was ever a time to start shifting your sales and marketing strategies, it's NOW. You're competition will be learning about this stuff as well and the companies that understand how to use Inbound Marketing effectively will rise to the top.

One of the cornerstones of Inbound Marketing is having a website that is aligned with your marketing and sales goals. With this in mind, I have prepared a FREE ebook for you called How to Transform Your Website into a Powerful Tool for Growing Your Business. The four-part ebook will help you transform your website from a boring online brochure into a powerful selling machine.

We are also offering a free Website Performance Review that will show you how you are doing in three critical areas of your website's performance: Attracting visitors, converting visitors into leads and measuring the performance of your online marketing activities.

Transforming your website is just the beginning! To learn what else it will take to grow your business with Inbound Marketing, subscribe to our email updates or RSS feed and follow us on Facebook, Twitter, or LinkedIn. We're looking forward to taking the journey with you. Stay tuned...