The BIG 3 Metrics Your Website Should Be Able to Measure
This post is an excerpt from our free 4-part ebook, How to Transform Your Website into a Powerful Tool for Growing Your Business.
There are hundreds of website metrics you can measure, but only a few of them provide REAL insight into how effectively your website is performing as a tool to help you grow your business. Sure, it's interesting to see how long someone spent or your site, what type of browser they are using or how fast your pages load... but will doing so have any significant impact on your bottom line? Probably not.
Smart marketers focus on the metrics that truly matter. They analyze the data they can use to increase their effectiveness, then implement improvements that will increase performance and ROI.
Since you now understand that the ultimate goal of your transformed website is to generate leads and get new customers, you should stay focused primarily on these "BIG 3" metrics:
- Visitors - How many people are coming to my website? Where are these people coming from?
- Leads - How many visitors converted to leads? What content was it that converted them?
- Sales - How many leads converted to sales? What are those sales worth to your business?
Once you have this data at your fingertips, you can now start to use the insights you gather to implement changes that will improve your website's performance. Below are a few examples:
The massive amounts of data that your website captures can sometimes be overwhelming, don't let metrics that aren't important paralyze you into not taking action.
By concentrating on the "BIG 3" metrics and making small, but constant adjustments to your website, you will be able to maximize your website's performance and be confident that it's doing the job it was designed to do... grow your business.
Your turn... Do you think any other metrics are important? Do you measure the "Big 3" metrics on your own site? What challenges have you faced when using your website's analytics to make changes to your internet marketing strategy?