Were you happy with the quality and quantity of your leads in 2012? If not, start 2013 by grinding away on a tune-up for your lead generation program.
Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing.
The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage of lost opportunities after your marketing campaign is executed, embracing mobile marketing and lead nurturing.