The PATH Inbound Marketing & Tech Blog

Take a giant road trip through North America, courtesy of this infographic from Unbounce and Hubspot, and learn how to create landing pages that convert by traveling from Boston (HubSpot HQ) to Vancouver (the home of Unbounce).

If you've ever hosted an event, then you know the process of planning, managing, marketing, and promoting one can be quite an ordeal.

About 90% of today's business-to-business marketers use content marketing to promote and grow their organizations, so maybe the question you should be asking yourself isn't "Is content marketing right for my business?" - rather maybe it's "What's the best approach to content marketing for my particular business?"

This concise "glance-and-go" infographic by TopRank Online Marketing serves to clarify some of the concepts and winning practices associated with content marketing, and helps you examine the variety of content types - from ebooks and case studies to status updates and photos - so you can understand the best approach for you and your business.

Read along for some easy-to-implement tips that will help you avoid some of the common pitfalls associated with being a content marketer.

Did you know that 50% of consumers value a brand's Facebook page more than its website? Market researcher Lab42 found out just that when surveying 1000 social media users about how they felt about "Liking" a brand on Facebook...and based on their findings created this infographic about how brand pages on Facebook are perceived by social media users.

Do you have a marketing superpower? We bet you do... and this clever infographic from HubSpot can help you figure out what it is.

We're now almost a full month into the new year... so have you rolled into the new year with a firm understanding of effective social media habits?

Review this easy-to-follow infographic to ensure you're Setting Up, Strategizing, and Scheduling your way to Social Media Success – and in turn improve your brand's identity, web presence, and even customer service. 

Using this infographic from www.socialcaffeine.com as a checklist will help you thoroughly audit your social media accounts all the way from the inception stage to the promotion stage, and will help ease your struggle with daily social media chores like monitoring and driving content. Why not make your life easier in 2013?

Were you happy with the quality and quantity of your leads in 2012? If not, start 2013 by grinding away on a tune-up for your lead generation program.

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing.

The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage of lost opportunities after your marketing campaign is executed, embracing mobile marketing and lead nurturing.

Happy 2013! Last week we wound down 2012 by focusing our last infographic of the year on the new face of SEO.  So let's start out the new year right by seeing what kind of facelift we can recommend for this year's email marketing efforts using HubSpot's 2013 Design Guide infographic.

You probably already know that crafting the perfect marketing email is somewhat of an art form, requiring you to nail copywriting, messaging, personalization in a somewhat bite-sized morsel, while also having to worry about how that email actually looks...on both desktops and mobile devices. And if your background isn't in design, it's not exactly a piece of cake to craft an email that achieves both form and function. 

But with HubSpot's research revealing that 65% of people prefer emails with mostly images rather than text - and a whopping 88% opting for HTML emails over plain text - email design isn't exactly something a marketer can afford to overlook, either.

With the days remaining in 2012 quickly ticking away, we've chosen our last infographic-centric blog post of the year to focus on how the aspects of SEO have changed over the last 18 months, so you can step into 2013 ready to tweak your SEO processes and strategy using a fresly updated mindset.

It's not enough just to blog... to truly get the most leverage out of all your hard work, you need to call attention to your posts by strategically placing them in front of your target audience. While most bloggers already have a decent handle on sharing their content with Twitter followers and Facebook friends, there are many other techniques you may not already be using to give your blog additional exposure - such as submitting to social bookmarking sites and commenting on other blogs with similar subject matter (and preferably a large audience).